About me
I’m a writer and editor based in Toronto, Canada. My latest gig is as the associate editor of Media in Canada, a daily news website for the media buying and marketing industry in Canada. We cover all the latest and greatest as it pertains to media strategy in Canada. What is media strategy, you ask? Good question – I a lot of blank looks on that one when I tell people what I do. You see, in advertising there are two main divisions of labour: the creative, and where it goes. We cover where it goes, how it gets there and why it was chosen: with today’s digital mania, it’s an interesting field to be in.
Prior to my almost-year-long gig with Media in Canada, I was a freelance writer for six years. I split my time between lifestyle-based journalism (snowboarding, skiing and outdoor sports) and ghostwriting and copywriting gigs for corporate and agency clients. In the midst of all that, I also wrote seven childrens’ books, which you can read more about page dedicated to it on this site.
