Marketing & Communciations

• Copywriting: Web content, blogs, etc.
• Ghostwriting
• Advertorial articles and custom publications
• Specialty topics:  mountain resorts, tourism, skiing and snowboarding, action sports industry, industrial equipment, building and construction.

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Portfolio: Tattales.ca

Last modified on 2009-09-12 02:08:56 GMT. 0 comments. Top.

This is a super cool project I worked on for Molson with the team at 58 Ninety.

Check it out at: www.tattales.ca

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Wolfpack Marketing

Last modified on 2009-09-12 02:06:57 GMT. 0 comments. Top.

This July, I joined forces with Wolfpack Marketing, a new collaborative marketing agency based out of Montreal. It was founded by Guillaume Pare, whom I met about five years ago when he was the editor of SBC Wakeboard magazine. Guillaume has been on the up and up since then, becoming the marketing director for a major action-sports product distribution company and earning his MBA. Wolfpack is a full-service marketing agency meant to help bridge the gap for non-endemic brands who want to reach the finicky action sports market. I assisted the Wolfpack team in editing content for their English-language website, which you can check out here.

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LIFT Magazine

Last modified on 2008-11-10 02:11:10 GMT. 0 comments. Top.

LIFT magazine is a bi-annual publication created for Toyota Canada Industrial Equipment by motumb2b. I have been the lead writer on LIFT for the last three issues and managing editor for the last two. LIFT is sent out to all of Toyota’s industrial equipment dealers and customers throughout Canada.

To read through an issue of LIFT, click here to visit Toyota’s website.

Toyota Industrial Equipment is a longtime client of motumb2b’s and is the only major lift truck supplier to have an office in Canada dedicated to supporting the Canadian market.

Better buildings are in the air

Last modified on 2008-11-09 22:33:42 GMT. 0 comments. Top.

Magazine: Construction Canada Magazine

Byline: Ghostwritten on behalf of Tony Woods, president of Canam Building Envelope Specialists Inc.

When it comes to making buildings more sustainable, controlling the indoor air should be a primary consideration. It may not be as lofty a goal as scoring Platinum in a green rating system or as trendy as specifying bamboo floors, but it is one of the best ways to build or retrofit better, more environmentally responsible buildings.

By controlling air—its infiltration, exfiltration, migration, and temperature—energy is saved, building material degradation is reduced, and occupants are likely to be happier, and healthier. All it takes is an understanding of how buildings use air to function, and then employing knowledge to better design, specify, and build…

This article can be read in its entirety on the Construction Canada website, on page 38 of the virtual magazine.

Building Envelope News

Last modified on 2008-10-03 02:27:59 GMT. 0 comments. Top.

Building Envelope News is a newsletter published by Canam Building Envelope Specialists Inc several times of year. It goes out to all clients and affiliates of Canam, as well as to other industry stakeholders. I have written and edited BEN for two years.