Strategy Magazine
Issue: Oct. 2009
Profile on Corus Entertainment for the “Brand of the Year” feature.
Plus, FOBs on The Score’s Drafted, the Banff Crasher Squirrel, and Quaker
{ 0 comments }
Strategy Magazine
Title: Finding fitness with two wheels and a stretch of road
Mag: Canadian Business Journal
Issue: September 2009
{ 1 comment }
This is a super cool project I worked on for Molson with the team at 58 Ninety.
Check it out at: www.tattales.ca
______________________________________________________
{ 0 comments }
Some links from my latest gig:
- Dusk casts a large media shadow
- Metro targets mobile-savvy consumers
- BBM Snapshot: Of men and fashion mags
{ 0 comments }
Zoo Tube [Click here]
We went to the Toronto Zoo recently, and I thought it was the perfect time to hone my web-video skills. I used my cell phone camera (who knew it would be so crappy?) but it was fun trying to (poorly) edit it together. I’m also not quite savvy enough to embed this baby yet, so I’ll have to work on that. So, sorry for the poor quality, but here is Zoo Tube in all its low-res glory! (Even if you can’t really see the animals, I set it to a New Order song, so at least you’ll have something to listen to, haha.)
{ 0 comments }
This July, I joined forces with Wolfpack Marketing, a new collaborative marketing agency based out of Montreal. It was founded by Guillaume Pare, whom I met about five years ago when he was the editor of SBC Wakeboard magazine. Guillaume has been on the up and up since then, becoming the marketing director for a major action-sports product distribution company and earning his MBA. Wolfpack is a full-service marketing agency meant to help bridge the gap for non-endemic brands who want to reach the finicky action sports market. I assisted the Wolfpack team in editing content for their English-language website, which you can check out here.
_______________________________________________
{ 0 comments }
The summer issue of On The Bay has been out for a few weeks now, featuring, to my slight chagrin, lots of pictures of yours truly in it. I wrote a feature on paddling, and as usual for my OTB work, I like to do the activity I’m covering, and write from that experience.
But I have to admit, I didn’t really think this one through before jumping in my rental car and striking off up north. I had tried to get extra people in on the trip so they could be in the photos, not I, but bad weather pooched our first scheduled trip and no one else could make it to our rain date. When I left town at 6 a.m. on the day of the trip, my mind was only on the terror of making it up there alive (I drive, like, once a year), not on the fact I looked like crap. Ergo, there is a beautifully shot feature in the magazine with me all over it, looking like I just woke up. Nice one, Bailey!
{ 0 comments }
